Retail Buying And Merchandising · Original

: Buyers must analyze sales records and market trends to predict consumer demand, often traveling to trade shows to discover new products.

: Merchandising ensures that products are presented at eye level and organized in a way that helps customers quickly find what they need, directly impacting the conversion rate [15]. retail buying and merchandising

The primary responsibility of a retail buyer is to translate a company’s marketing and positioning strategy into a tangible product assortment [13]. : Buyers must analyze sales records and market