The brand is synonymous with several cult-classic products that remain industry benchmarks: M·A·C Cosmetics (@MACcosmetics) - Facebook
: Originally designed for pros, the brand emphasizes "artistry for all," maintaining a global network of thousands of professional artists to guide consumers.
: Launched in 1994, this initiative donates 100% of the sale price of VIVA GLAM lipsticks to support organizations fighting HIV/AIDS and advocating for LGBTQIA+ and racial equity. It has raised over $535 million to date.