Lexus, the luxury division of the Toyota Motor Corporation, has spent over three decades redefining the automotive world's expectations of reliability, refinement, and service. Since its debut in 1989, the brand has grown from a single flagship sedan into a global powerhouse known for its "Pursuit of Perfection". A Legacy Born from Ambition
The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy Lexus, the luxury division of the Toyota Motor
Even as Lexus integrates advanced technology, the brand emphasizes "Omotenashi"—the Japanese art of anticipatory hospitality—ensuring every interaction feels personalized. Innovation and Performance This secret project, codenamed Circle-F, resulted in the
Takumi are responsible for the meticulous hand-finishing of components and rigorous quality checks. Innovation and Performance Takumi are responsible for the
Lexus: The Pursuit of Perfection through Japanese Craftsmanship
From the subcompact hybrid UX to the massive three-row TX and the rugged LX 600 , the SUV lineup covers every size requirement.
At the heart of every Lexus is the philosophy. These master craftsmen must practice for at least 25 years (60,000 hours) to achieve their status.