You Can Kill: An Idea, But You Can't Kill An Opp...

: Emerging tools or scientific breakthroughs that create new possibilities.

: Don't be afraid to discard individual products if they don't fit a larger, sustainable opportunity.

: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product. You Can Kill An Idea, But You Can't Kill An Opp...

: External shifts in demographics, economics, or consumer behavior.

: You can find more affordable copies at sites like World of Books . : Emerging tools or scientific breakthroughs that create

: Available at major bookstores like Amazon and John Wiley & Sons.

: The word "opportunity" comes from the Latin ob portu (meaning "into port"), referring to the right wind and tide conditions for a ship to enter. Success comes from aligning your "cargo" (product) with the right "tides" (market conditions). Shopping & Availability Statistically, it can take up to 3,000 ideas

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.