: 45% see AI-driven marketing as a major value driver, and generative AI is increasingly used for creative tasks and "AI agents" that assist in shopping. Sustainability and Environmental Impact
: 75% of fashion executives are prioritizing AI for demand forecasting and inventory optimization to manage volatile costs. World Fashion
Artificial Intelligence has moved from a novelty to a business necessity for cost control and creative innovation. : 45% see AI-driven marketing as a major
: 70% of executives cite a lack of consumer confidence and appetite to spend as their primary concern for the coming year. World Fashion
Despite its importance, sustainability has slightly fallen off the immediate executive agenda as economic survival takes precedence. The State of Fashion 2026: When the rules change - McKinsey