Leaders must publicly own up to moments where they failed to live the values, reinforcing their importance.
If the values reward the process of learning, employees are more likely to propose the "crazy" ideas that lead to the next market-disrupting product. 5. Moving from Poster to Practice When Core Values Are Strategic: How the Basic V...
Strategic values are most visible when things go wrong. A company whose core value is "Customer First" won't hesitate to issue a costly product recall if it protects the user. Leaders must publicly own up to moments where
In the modern "War for Talent," strategy isn't just about product-market fit; it’s about culture-market fit. When Core Values Are Strategic: How the Basic V...
To make core values strategic, they must move beyond the HR handbook: