OTT services deliver content over the "best-effort" public internet. In 2026, the market is characterized by that blend subscription tiers (SVOD) with advertising (AVOD/FAST).

Report: Video over IP Ecosystem & Technologies April 28, 2026 Assumed Timeframe: Current market status as of early 2026 with projections through 2033. Executive Summary

Despite newer standards like H.265 (HEVC) and AV1, remains the most widely used video compression standard, powering over 90% of the industry in 2026.