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Show you’ve been paying attention to their life or interests to make the text feel meaningful.

Instead of a generic "Hey," use a teaser that naturally demands a reply.

Reference a current event or holiday to make the message feel relevant to the "now".

Video_2020-11-08_19-42-57 Now

Show you’ve been paying attention to their life or interests to make the text feel meaningful.

Instead of a generic "Hey," use a teaser that naturally demands a reply. video_2020-11-08_19-42-57

Reference a current event or holiday to make the message feel relevant to the "now". Show you’ve been paying attention to their life