Understanding Consumer Behaviour -

High involvement in expensive, infrequent purchases (e.g., a car).

Understanding consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods and services to satisfy their needs and desires. It is a complex blend of that explains why we often buy things we don't need simply because they make us feel good. 🧠 The Psychology of "Why" Understanding Consumer Behaviour

5 Factors That Influence Consumer Behavior | Rasmussen University High involvement in expensive, infrequent purchases (e

Not every purchase is treated with the same level of intensity. High involvement in expensive

Comparing features, price, and ease of use.