2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
: The "next-generation bundle" has emerged, where streaming, live TV, and specialized apps are integrated into single, coherent entry points to reduce consumer "fragmentation fatigue". Tushy.21.09.13.Jia.Episode.4.XXX.720p.mp4
: Technologies like 5G and spatial computing have turned watching into doing . This is most evident in immersive sports broadcasting , where fans can watch games from a player’s first-person view. 2026 M&E trends: simplicity, authenticity, and the rise of
: Mobile consumption (accounting for 60% of stream viewing) has normalized vertical, "snackable" formats like micro-dramas and Netflix’s Fast Laughs. This is most evident in immersive sports broadcasting
: High-end creators now operate with professional studio complexes and budgets that rival traditional Hollywood.
: As trust in traditional institutions hits record lows, independent journalists on platforms like Substack (which grew to over 5 million subscribers by 2025) are becoming the primary sources for credible information. The Return of "Real-Life" (The Experience Economy)
: Major streaming platforms are scaling back volume to focus on fewer, "marquee" releases while relying on classic library content to anchor engagement.