Use relevant keywords in captions, hashtags, and on-screen text to help the algorithm find your audience.

Incorporate trending audio to increase discoverability on the For You Page.

Grab attention instantly through sound, text, or visual action.

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Take advantage of current TikTok opportunities before the landscape changes.

Save videos for inspiration, but ask yourself why a video worked and incorporate those elements while staying true to your own style.

Use your bio to direct users to other platforms (YouTube, Instagram).