This Must: Be The Place

: Reports like Sound Diplomacy’s " This Must Be The Place " use the phrase to advocate for building culture into the core of future cities.

"This Must Be the Place" is a phrase that has become a cornerstone of modern culture, appearing as a timeless anthem by Talking Heads, a surreal road-trip film, and an award-winning novel. While each medium tells a different story, they all share a common thread: the search for belonging and the complex meaning of "home." This Must Be the Place

The most famous origin of the phrase is the song from the 1983 album Speaking in Tongues . Written by frontman David Byrne , the track is celebrated as one of the most honest and least cynical love songs in rock history. : Reports like Sound Diplomacy’s " This Must