The Jesus And Mary Chain - Never Understand (official Music Video) Link

When released the music video for "Never Understand" in 1985, it wasn't just a promotional tool—it was a visual manifesto for a new kind of noise. Directed by Tim Broad , the video captures the band at their most raw and defiant, perfectly mirroring the "Beach Boys record played on a table saw" sound that would define their landmark debut, Psychocandy . The Visual Language of Noise

The band often plays with their backs to the camera or gazes downward through a "haystack of backcombed hair," a look that became iconic for the burgeoning shoegaze movement. When released the music video for "Never Understand"

The video for "Never Understand" is famously "surly". It features the band—brothers , bassist Douglas Hart , and Bobby Gillespie on drums—performing in a stripped-back, high-contrast style that emphasizes their "don't-give-a-fuck" attitude. The video for "Never Understand" is famously "surly"