The Guide To Great Logos -

Energy, passion, and hunger (think Fast Food and Entertainment). Green: Growth, health, and nature. 5. Timelessness Over Trends

A logo should always be designed in black and white first. If it relies on color or gradients to "work," it will fail when printed on a receipt or embroidered on a shirt. The Guide To Great Logos

The most iconic logos—Apple, Nike, Target—are incredibly simple. A great logo should be easily recognizable in a fraction of a second. Energy, passion, and hunger (think Fast Food and

often use sleek, geometric lines to signal innovation. it’s likely too complex.

If you can’t draw the basic shape of the logo from memory after seeing it once, it’s likely too complex.