" The Engineering of Consent " is a seminal essay by Edward Bernays, first published in 1947 and later expanded into a book in 1955. Bernays, often called the "father of public relations," argued that in a democratic society, leaders must use scientific principles to persuade and win over the public to achieve socially constructive goals.
: Calculating available tools and budgets. The engineering of consent
: Gaining a deep understanding of the issue. " The Engineering of Consent " is a
: He focused on convincing "group leaders" (doctors, editors, community heads) who then influence their own followers, creating a chain reaction of support. creating a chain reaction of support.