The summer of 2021 was defined by a catchy, cross-cultural anthem that took over TikTok and radio stations worldwide: Originally a viral independent hit by Canadian-Indian rapper and producer Tesher , the track reached new heights when it was reimagined as a collaboration with global superstar Jason Derulo . The Evolution of a Hit
"Jalebi Baby" didn't start in a high-end studio. It began as a mashup of Justin Bieber's "Yummy" and the Bollywood song "Jalebi Bai". After it exploded on social media, Tesher released an original version on November 13, 2020 . The song's unique blend of Punjabi and English lyrics, paired with a reggaeton-inspired beat, quickly topped Shazam charts in over 25 countries. Tesher x Jason Derulo - Jalebi Baby (Official Video)
The song's cultural impact was cemented by high-profile performances on The Today Show and its inclusion in the Disney+ series . The summer of 2021 was defined by a
Filmed at the Taglyan Cultural Center in Hollywood, the video features stunning South Asian fashion from designers like holiCHIC and KYNAH . More Than Just a Sweet Treat While a After it exploded on social media, Tesher released