Television Commercial -
Text that prompts the viewer to take an immediate step, such as a website URL, a phone number, or a "text to buy" code. Commercial Scripts
Text used in commercials serves several functional and creative purposes: television commercial
A commercial script is the master text used to produce an ad. Because TV airtime is sold in strict 15, 30, or 60-second blocks, these scripts must be extremely precise. Use of superimposed text in television advertising Text that prompts the viewer to take an
















