PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Many teens bring the "tack room" aesthetic into their homes, using plaid patterns, earthy tones, and even repurposed leather equipment as room décor to reflect their passion. Digital Entertainment & Social Media
Social media plays a massive role in how teen riders consume and create entertainment. teen riding dick
Popular 2026 trends include matching horse-and-rider sets and tech-heavy gear like moisture-wicking base layers and silicone-grip breeches. Brands such as Ariat and Holland Cooper lead this market with "functional elegance". Many teens bring the "tack room" aesthetic into
The modern teen rider often lives in "equestrian chic," where clothing is designed to transition seamlessly from the stables to the city. Brands such as Ariat and Holland Cooper lead
The teen riding lifestyle in 2026 is a blend of traditional equestrian grit and modern digital culture. For many teenagers, horses are more than a hobby; they are a central pillar of their social identity, discipline, and daily entertainment.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
