On streaming and broadcast programs, major female characters drop from roughly 40% when in their 30s to just 14%–15% once they reach their 40s. 3. Stereotypes vs. Nuanced Portrayals
When mature women are represented, their roles often fall into restrictive archetypes: On streaming and broadcast programs, major female characters
Characters aged 50+ constitute less than 25% of roles in blockbuster movies. Within that age bracket, male characters outnumber females significantly—80% to 20% in films and 75% to 25% in broadcast TV. On streaming and broadcast programs
Roles where an older woman’s value is reclaimed only through youthful romantic affairs. On streaming and broadcast programs, major female characters