Storytelling With Data: A Data Visualization Gu... May 2026

: Use pen and paper for initial storyboarding to avoid getting bogged down by the limitations or "smart" defaults of presentation software. Available Editions and Related Resources

: Wrap your data in a narrative structure that includes a beginning (the setup), a middle (the conflict or "aha" moment), and an end (a clear call to action). Practical Techniques for Success Storytelling with Data: A Data Visualization Gu...

The book outlines six key steps to transform raw data into a compelling narrative: : Use pen and paper for initial storyboarding

: Use titles that state the key takeaway (e.g., "Revenue increased 20% in Q3") rather than just describing the content (e.g., "Quarterly Revenue"). : If you only had three minutes to

: If you only had three minutes to tell your story, what would you say? This exercise helps you distill your message to its essence.

: Prioritize affordances (making it clear how to use the visual), accessibility (ensuring everyone can understand it), and aesthetics (making it visually pleasing without being distracting).

: Use preattentive attributes like color, size, and position to direct the viewer's eye to the most important parts of the data first.