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The entertainment industry is currently focused on "SM 3.0" era, which is moving from a single-producer system to a multi-production and AI-integrated model to stay ahead of evolving global trends.

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: In a rare move, SM is reportedly joining forces with HYBE , JYP , and YG to launch "Fanomenon" in 2027—a massive music festival designed to rival international giants like Coachella. The entertainment industry is currently focused on "SM 3

By shifting to a multi-production system , SM aims to release more music faster while keeping their unique creative identity intact. They are moving away from the "sole producer" model to a more flexible, creative-led structure that places the artists at the center. They are moving away from the "sole producer"

The powerhouse behind K-pop icons like aespa , NCT , and EXO is undergoing a massive transformation. With the official rollout of SM 3.0 , the agency is no longer just a "Star Museum"—it’s a global creative force. What’s Trending Right Now: