: Trends in 2026 prioritize stretch fabrics, breathable materials, and walkable shoes.
For decades, the cultural image of a retired Russian woman was the "babushka"—a grandmother primarily focused on domestic life. However, as the Russian population ages—with nearly 27% expected to be over retirement age by late 2025—the narrative is shifting.
: Ribbing, pleats, and satin finishes are preferred because they look classy without appearing as if they are "chasing youth". Beauty Secrets of the Silver Generation russian mature models
Silver Elegance: The Rise of Russian Mature Models The face of fashion is changing, and it’s a shift that’s long overdue. In Russia, a new generation of "silver" talent is proving that style has no expiration date. Gone are the days when the industry only looked for teen faces; today, the sophistication of mature models is taking center stage in Moscow and St. Petersburg. Breaking the "Babushka" Stereotype
: A favorite of Ralph Lauren , Roslyakova remains a "hardworking queen" in early 2026. At 38, she continues to appear in major shows, seamlessly transitioning from the 2000s era to contemporary high fashion. : Trends in 2026 prioritize stretch fabrics, breathable
The trend isn't just about newcomers; it's about the remarkable longevity of established stars.
The Russian approach to aging often centers on simplicity and consistent routine. : Ribbing, pleats, and satin finishes are preferred
Organizations and agencies are now recognizing the "enormous potential" of older generations. Instead of staying home, women like those at the pioneering agency are hitting the runway. Founded by photographer Igor Gavar, Oldushka celebrates wrinkles and white hair, treating them as marks of character rather than flaws. Icons of Longevity: Vlada Roslyakova and Natalia Vodianova