Persona Now

In business and product design, a is a fictional but realistic character representing a segment of a target audience. How to Create a User Persona in 5 Minutes

: Derived from the Latin word for a theatrical mask, it is the compromise between an individual's innate personality and societal expectations. PERSONA

: In Jungian theory, the qualities rejected by the persona form the "shadow"—the repressed or undesirable traits of the psyche. In business and product design, a is a