Modern Indian identity is moving away from rigid institutional norms toward personalized exploration.
Consumption has crossed the threshold of utility to become a primary form of social identity.
Religious content is becoming tech-enabled and individualized. There is a massive rise in AI-powered tools like Gita GPT and searches for modern rituals, such as female pandits for weddings.
Modern Indian identity is moving away from rigid institutional norms toward personalized exploration.
Consumption has crossed the threshold of utility to become a primary form of social identity.
Religious content is becoming tech-enabled and individualized. There is a massive rise in AI-powered tools like Gita GPT and searches for modern rituals, such as female pandits for weddings.
