Acknowledge the slip-up, but give them an immediate way out.
"We can’t seem to find the page you’re looking for." Oops! That page can’t be found.
That "404 Not Found" message is a major buzzkill for users, but it's actually a great opportunity to show some personality and keep them on your site. Instead of a dead end, try one of these approaches: 1. The Helpful Guide (Best for UX) Acknowledge the slip-up, but give them an immediate way out
Never remove your header or footer; users should always be able to click "Contact" or "About" to reset. The Helpful Guide (Best for UX) Never remove
"The link might be broken, or the page may have moved. Try heading back to our homepage or use the search bar below."
"Even our best explorers get lost sometimes. Let's get you back to civilization."
An image of a lost astronaut, a "missing person" poster for a webpage, or a broken robot. 3. The Minimalist Strategy (Best for Clean Design) Keep it short and punchy. Headline: "Lost?"