: The song focuses on remaining defiant against all odds. Ferg even incorporated local culture into his verse, referencing the popular Sydney fried chicken spot Butter .
The collaboration between the Australian drill pioneers and Harlem's A$AP Ferg on "Say It Again" is a landmark moment for Australian rap, born from a whirlwind 24-hour creative burst in early 2020. A Chance Connection
: Ferg went out of his way to travel an hour to Mount Druitt , the group's home turf, to capture the neighborhood's authentic multicultural environment.
The seeds for "Say It Again" were sown when A$AP Ferg was touring Australia for the Hidden Festival. During an interview on triple j's The Hip-Hop Show , host Hau Latukefu introduced Ferg to ONEFOUR’s music. Intrigued by their sound and story, Ferg’s management reached out to connect that same night. The Whirlwind 24-Hour Session
Despite being exhausted from tour promotion, Ferg arrived at the group's Chinatown studio around 9:30 PM.
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