The story of the Nokia logo is a journey of constant reinvention, beginning not with a smartphone, but with a fish.
In 1966, a merger between Nokia, Finnish Cable Works, and Finnish Rubber Works formed the modern Nokia Corporation. This era birthed the visual identity most people recognize today: nokia logo
In February 2023, Nokia unveiled its first major brand overhaul in nearly 60 years at the Mobile World Congress. The story of the Nokia logo is a
: As the company branched into rubber manufacturing in 1898, the logo shifted to include references to Finnish Rubber Works. The "Connecting People" Era (1966–2023) : As the company branched into rubber manufacturing
: The bold, blue "Yale Blue" font became iconic in the 1990s alongside the "Connecting People" slogan.
: The first logo, created in 1866, featured a salmon fish , a tribute to the river that powered their mills.
Nokia’s origins date back to 1865 when engineer Fredrik Idestam established a wood pulp mill in southwestern Finland. The company took its name from the , which flows through the town of Nokia.