There is a book titled Türban: Örtünmek - Tesettür - Nereden Nereye by Umit Iris, which likely explores the historical and social transformation of the headscarf in Turkey. 3. Business & Technology
"You used to be a shy kid, and now you're a CEO. Nereden nereye! " 2. Media and Entertainment
The phrase is a popular title for Turkish media because of its dramatic implications.
In everyday life, it functions as an exclamation of surprise at someone's success or a physical change.