Founded in in Tacuba, Mexico, Modelo was first brewed by twelve men under Braulio Iriarte Goyeneche. While many competitors focused on mass-market light lagers, Modelo maintained its identity as a premium pilsner-style beer.
: The brand is exclusively brewed in Mexico and imported to the U.S. by Constellation Brands. Modelo
: In June 2023, Modelo Especial officially overtook Bud Light to become the No. 1 beer in U.S. retail sales. The "Fighting Spirit" Strategy Founded in in Tacuba, Mexico, Modelo was first