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How companies control everything from production to distribution. 2. The Audience as a Product
The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches).
Developing the skill to identify who created a message and why.
Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.
Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets.
In the modern landscape, mass communication is no longer a one-way broadcast but a data-driven ecosystem where media conglomerates use digital convergence to blur the lines between content, advertising, and social interaction, necessitating a higher level of consumer media literacy. Key Themes to Include 1. Media Convergence and Conglomeration