Matures Laidies -

If you are writing copy or advertisements targeted at mature women:

"A woman becomes more beautiful as she grows older, because her soul grows more visible."

Mature women value honesty over cheesy pickup lines or "playing games".

"Maturity is when you stop making excuses and start making changes."

Acknowledge her intelligence, style, or accomplishments rather than just her physical looks.

Instead of asking "How are you?", ask about a specific interest you know she has to keep the conversation flowing.