While 65% of adults 45+ still define "watching TV" as traditional cable or satellite, 59% have expanded that definition to include video-on-demand streaming.
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Tired of "passive scrolling," 42% of consumers now find screens overwhelming, leading to a rise in digital detoxes and a return to purposeful platform use (e.g., using Pinterest strictly for inspiration). 2. Media & Entertainment Consumption While 65% of adults 45+ still define "watching
The lifestyle and entertainment landscape for mature women (aged 50+) in 2026 is defined by a shift away from traditional "aging" stereotypes toward an "extended middle". This demographic is increasingly characterized by high spending power, a preference for authentic human storytelling, and a desire for experiences that prioritize joy and connection over restrictive "wellness" discipline.
Older generations remain the primary audience for live TV, with 36% of Gen X and older viewers watching for at least 3 hours a day. Netflix and Amazon Prime Video lead as their preferred on-demand services. Fashion for women over 50 in 2026 focuses
The 2026 TV Audience: More Fragmented Than Ever, ... - CivicScience