To Stick - Made

: Find the core of any idea by stripping it down to its most essential, compact form.

: Use sensory information and specific examples rather than abstract language to make the idea graspable. Made To Stick

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die : Find the core of any idea by

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. Made To Stick