: The market was growing at a net rate of about 10.5 new brands and 242 new flavors every single month during the study period.
: There was a clear distinction between older brands, which primarily offered "cigalikes" (86.9%), and newer brands that favored more versatile "eGos" and "mods" (75.3%). LOG.FO - ebay-results-466.txt
: Older brands were significantly more likely to market their products as healthier alternatives to cigarettes or as effective smoking cessation aids compared to newer brands. : The market was growing at a net rate of about 10
: Researchers identified 466 brands of e-cigarettes, each with its own website, and over 7,700 unique flavors as of early 2014. : Researchers identified 466 brands of e-cigarettes, each
This research is often cited in discussions regarding public health and the regulation of the e-cigarette industry. You can read the full study on the BMJ Tobacco Control website. Four hundred and sixty brands of e-cigarettes and counting
This study is significant because it provides a snapshot of the rapidly evolving e-cigarette market during a period of massive expansion. Key findings from the article include: