Directed by , the music video was filmed in May 2008 and is notable for its vibrant, theatrical style.
Lewis promoted the single through various television appearances, including The National Lottery Live and GMTV in the UK, and Idol in Sweden. It remained a staple in her live repertoire, featuring in the setlists for her major concert tours, The Labyrinth (2010) and Glassheart (2013).
It debuted and peaked at number five, becoming her fourth top-ten single in the UK. It was eventually certified silver for sales of 200,000 copies.
"Forgive Me" was a significant hit across Europe and Oceania: