The M/V is a masterclass in . From the high-fashion "mafia" boardroom to the fiery outdoor choreography scenes, the color palette is dominated by deep reds, blacks, and sharp metallics. Each member represents a different facet of the "Mafia" game—deception, surveillance, and execution—which keeps the storytelling engaging. Performance & Choreography
shines with her fluid transitions, while Yuna and Lia lean into the theatrical, femme-fatale acting required for the concept. The Sound ITZY "마.피.아. In the morning" M/V @ITZY
— A visual knockout that solidified ITZY as performance queens. The M/V is a masterclass in