Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Guide

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .

Unlike typical pop songs that end after a bridge, "Why Why Why" concludes with an emotional peak in the outro, a "charming point" designed to linger with the listener . iKON - ‘왜왜왜 (Why Why Why)’ M/V

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G . The lyrics trace a journey from being "lovers"

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus . iKON - ‘왜왜왜 (Why Why Why)’ M/V