Hyundai has shifted its branding from "budget-friendly" to a focus on design and technology, encapsulated in slogans like "Better drives us" . An extreme BOGO offer could ironically damage this progress by:
Dealers like Gregory Hyundai offer guaranteed trade-in values to encourage repeat customers. hyundai buy one get one
Instead of BOGO deals, Hyundai utilizes more sustainable programs to maintain sales during economic headwinds : Hyundai has shifted its branding from "budget-friendly" to
Illusion: A Theoretical Analysis of a Hyundai "BOGO" Campaign Introduction hyundai buy one get one
Sacrificing short-term profit margins to flood a specific region with Hyundai vehicles, increasing long-term service revenue and brand visibility.