: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.
: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. How to gain customers and increase profits with...
Based on the title provided, you are likely referring to by Lisa Shepherd. : Shepherd introduces a framework centered on the
Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training. Reviewers and business experts often highlight the book's
: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing.
: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business.
“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com