: Total BNPL transaction value is estimated to reach $70 billion in 2025 , growing approximately 20% annually since 2021.
: Major retailers like Walmart have integrated BNPL options (e.g., Affirm, Afterpay) directly into checkout and self-checkout systems. Impact on Consumer Behavior Afterpay Walmart Groceries grocery shopping buy now pay later
The adoption of for essential goods like groceries has surged as a response to rising food prices and economic strain. While traditionally used for discretionary items like electronics or fashion, nearly one-third of BNPL users (29%) now report using these services for grocery shopping, a figure that rises to 38% among Gen Z consumers. Market Trends and Adoption : Total BNPL transaction value is estimated to
state they would be unable to make ends meet without these services, increasing to 62% for parents with children under 18. grocery shopping buy now pay later
: Usage is primarily driven by younger and low-income customers .