For standard models, anyone with the funds can theoretically buy one, but for limited editions, Ferrari famously "chooses you".
Most buyers choose between two primary routes provided by Ferrari of Fort Lauderdale :
: For top-tier hypercars, it's reported that Ferrari rejects up to 99% of prospective buyers to maintain extreme scarcity. Ownership Experience & Community Perspectives ferrari buying process
: Dealers want to ensure you won't immediately flip the car for a profit. They prioritize buyers who intend to keep and drive the vehicles.
: Ferrari is strict about its brand image; for example, they famously do not allow pink paint from the factory. For standard models, anyone with the funds can
Buying a Ferrari is less like visiting a typical car lot and more like joining an exclusive private club. The process is famously rigorous, prioritizing long-term brand loyalty over immediate cash. Owners often describe it as a "waiting game" that requires a deep relationship with a local authorized dealer to navigate successfully. Key Pathways to Ownership
“After speccing the car, it was just a waiting game. They update you in the production process, send you pictures of the car as it's being built, it's pretty cool.” Reddit · r/askcarguys · 7 months ago They prioritize buyers who intend to keep and
: This is the "full experience" where you spec every detail of the car. It typically involves a waitlist of 20–24 months and requires a pre-existing relationship for high-demand models.