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This slogan emphasizes the government's promise to "unroll" or solve the country's economic and social problems. It was later used as the name for a federal debt-renegotiation program launched by the Lula administration to help citizens clear their credit.

A long-standing phrase used by supporters, famously echoed by former U.S. President Barack Obama in 2009, highlighting Lula's perceived charisma and leadership. Political Context (April 2026) This slogan emphasizes the government's promise to "unroll"

Recent surveys show a statistical tie in a potential runoff between Lula (46%) and Senator Flávio Bolsonaro (45%), the son of former President Jair Bolsonaro. As of late April 2026, these slogans remain

This phrase comes from popular campaign jingles and TikTok challenges designed to humanize the candidate and promote a message of unity and "love" against political polarization. As of late April 2026

As of late April 2026, these slogans remain relevant as Lula seeks a fourth non-consecutive term.