Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media
: The rhythmic tumbling of coffee beans and the hiss of an espresso machine.
Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding.
The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”
: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations"
By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like.