The track features the vocals of then-17-year-old British singer A M E (Amy Kabba) and was co-written by the prolific artist MNEK .
Critics at Record of the Day described it as a blend of early-nineties house stabs with a "chunky, 21st-century low end". Notable Achievements Duke Dumont Feat. A*M*E: Need U (100%) - IMDb
It was released through Ministry of Sound and Dumont's own Blasé Boys Club label.
Filmed in Los Angeles, the video stars an actor named Rique as a man suffering from a bizarre medical condition: he has a tape recorder literally lodged inside his torso.
Directed by , the official video for "Need U (100%)" is celebrated for its quirky and surreal narrative.