The book , authored by Cristiane Correa , chronicles the rise of the Brazilian trio— Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira —who built a global empire through their investment firm, 3G Capital . Core Philosophy: The "3G Way"
: Using the mantra, "Costs are like fingernails: You have to cut them constantly," they utilize zero-based budgeting to rebuild expenses from scratch annually. Dream Big (Sonho Grande): How the Brazilian Tri...
The trio's success is rooted in a management model characterized by extreme efficiency and high expectations: The book , authored by Cristiane Correa ,