: A luxury fragrance and candle company known for its headline-grabbing £750 24-carat gold candle.
: An optical inventor pitched specialized glasses designed to reduce glare for drivers.
: No deal. Deborah Meaden tested the product and identified a potential safety flaw in the design. Dragons' Den (UK) : Season 18 Episode 1
: A pair of tea entrepreneurs faced intense questioning over their business financials, ultimately leaving without a deal. Review Summary
: They sought £75,000 for a 1.5% stake. All five Dragons were moved by their "Nurse and Promise" initiative, which provides free hand care to NHS workers for every product sold. : A luxury fragrance and candle company known
: The Nursem pitch stands out as one of the series' more emotional and mission-driven successes, showcasing how businesses can combine profitability with genuine social altruism. Dragons' Den Series 18 Episode 1 - GOV.UK blogs
: Zena secured a £50,000 investment for 25% of the business from Deborah Meaden , who praised the founder's vision for mental wellness. Deborah Meaden tested the product and identified a
The season premiere of Dragons' Den (UK) Series 18, which aired on April 1, 2021, marked a significant shift for the long-running business reality show. Moving to a high-profile Thursday night slot on BBC One , the episode introduced a "new normal" for the Den, with social distancing measures and plexiglass screens reflecting the COVID-19 pandemic's impact on the business world.