: Provides step-by-step guidance on strategic segmentation, business model construction, and stakeholder relationship management.
The 2015 edition focuses on the diagnosis as a decision-making tool during critical phases such as project launches, crises, or internationalization. business model construction
: Defines strategy as a framework for creating and preserving value in uncertain environments. Dual Analysis Approach : business model construction
: Identifying core competencies and weaknesses to determine competitive advantage. business model construction
: Includes a detailed retrospective case study of the company Bic , analyzing its diversification into perfumes and its strategic evolution over a nine-year period. Access and Resources