Depot 🔔

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They wanted to build a "depot"—a cavernous, warehouse-style, 60,000-square-foot behemoth that made other hardware stores look like toy shops. They wanted sawdust on the floor, skid marks, and prices so low they’d turn the industry upside down. Add more from the Reddit thread regarding crazy

Bernie felt the heat of the Georgia summer, but it was nothing compared to the fire in his gut. Just over a year ago, he and Artie had been unceremoniously fired from their jobs, told they were finished in the hardware business. Bernie felt the heat of the Georgia summer,

Slowly, the skeptical DIYers returned. Then came the contractors. Then, the lines started forming. The depot wasn’t just selling hardware; it was selling the empowerment to build one’s own dream, revolutionizing the home improvement world forever. If you liked this, I can: Then came the contractors

"It’s not just a store, it’s a mission, Artie," Bernie said, pacing in front of the cavernous, newly renovated "Treasure Island" building in Atlanta.

They changed tactics. They turned the front of the store into a classroom. They started hosting workshops, showing customers how to fix a leaking toilet or lay tile themselves. The message was simple: You can do it, and we can help .