: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior:
: Specifies the optimal marketing strategy (e.g., expertise, popularity, or salience) for that specific scenario. Copy, Copy, Copy: How to Do Smarter Marketing b...
: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs. : Earls provides three specific maps to help
: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster. which fails to innovate
: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original.