Television Advertising — Buying

To save costs, focus on specific markets rather than national campaigns. 5. Launch, Measure, and Optimize

Negotiating directly with networks or local stations, often during "Upfronts" (early buying for the year) or "Scatter" markets.

Before buying space, you must align your campaign with your broader business goals. Common objectives include: buying television advertising

Platforms like Max, Netflix, and Disney+ have seen viewership triple as consumers trade subscriptions for ad-supported free content. 4. Negotiate and Purchase There are three primary ways to secure your ad spots:

The Modern Marketer’s Guide to Buying Television Advertising in 2026 To save costs, focus on specific markets rather

Building long-term credibility and trust through high-impact visual storytelling.

Driving immediate actions like website visits or online sales by tying CTV to digital performance tactics. Before buying space, you must align your campaign

Local businesses can now target specific cities or even ZIP codes through platforms like MNTN Performance TV . 3. Choose Your Inventory Mix